Monthly Archives: May, 2018

ASSESSING ETHICAL STANDARDS AMONG JOURNALISTS IN NIGERIA

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Journalism is a term that has attracted debates as to whether it is a profession or not. Journalism can be classified as one of the core professions in Nigeria for more than an average mass communication student; it has being in existences for decades in which its role cannot be undermined with key code of ethics guiding its existences.

According to the Society of Professional Journalist: Code of Ethics is a statement of abiding principles supported by additional explanations and position papers that address changing journalistic practices. It is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium. The code should be read as a whole; individual principles should not be taken out of context. It is not, nor can it be under the First Amendment, legally enforceable. Continue reading →

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IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE (CASE STUDY OF UNITED BANK FOR AFRICA (UBA)

CHAPTER ONE

INTRODUCTION

  • Background to the Study

The effectiveness of strategic planning can be measured in terms of the extent to which it influences organizational performance, which affects its survival rate. Strategic planning can be defined as the process of using systematic criteria and rigorous investigation to formulate, implement and control strategy and formally document organizational expectations (Higgins and Vincze, 1993; Mintzberg, 1994; Pearce and Robinson, 1994). Continue reading →

EFFECT OF PRODUCT PACKAGING ON SALES VOLUME OF BUSINESS ORGANIZATION

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Individuals have to decide the order of preference in which their wants are to be satisfied, thus objective of every item or product purchased. The effect of product packaging on sales volumes could be termed to mean all those which impinges on a products sales volume due to its packaging. Afolabi, (2000). Continue reading →

APPRAISING THE CHANGING ROLES OF TRADITIONAL MASS MEDIA IN URBAN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The traditional role of the mass media in any society revolves round four basic roles: surveillance, correlation or interpretation, transmission of cultural heritage, and entertainment. Surveillance function of the media refers to news and information gathering and reporting, while interpretation function involves providing information on the ultimate meaning and significance of events that has happened, is happening or is yet to happen.

Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye. Continue reading →

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