Category Archives: MASS COMM

ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA

Introduction

The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting. Continue reading →

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EFFECT OF TOBACCO ADVERTISEMENT AND ITS USES IN MOVIES ON YOUTH SMOKING HABIT

CHAPTER ONE
1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

In the United States of America for instance there are standing agreements with the cigarette companies to place their product in movies or television programmes but surprisingly, the amount of smoking in U.S. films has increased significantly since the settlement agreement was signed in 1998. Continue reading →

ROLE OF MASS MEDIA ON THE ACCEPTABILITY OF CANDIDATE DURING ELECTION IN NIGERIA

CHAPTER ONE

1.1 INTRODUCTION

Information is an essential tool for ensuring good democratic governance in a nation state. As a matter of fact, an effective instrument through which the populaces get enlightened about the activities of government as well as actions or inactions of people in the society.

However, information can be disseminated through some equipment which mass communication parlance are regarded as the “mass media”. Mass media according to Head and Sterling (1982) are those means of communication that use of technology to reach large parts of the population almost simultaneously with the kinds of news and entertainment that ordinary people find attractive and at a price that ordinary people can afford to pay. Continue reading →

The Press and Democratic Governance in Nigeria

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The press and democratic governance in Nigeria” is a topic chosen for this study due to the heed that is perceived that the press efforts towards entering good governance has been communize of not heard of it at all. The need to expose the brilliant efforts if journalists, media outputs and their unprecedented sacrifice towards ensuring that the citizens get good qualitative government, motivate this writing efforts of the early “pen pushers” that is journalists who have been able to serve the government right on the area of discharging their duties to the citizens of Osun state, Nigeria are not appreciated.

Obviously, laws of the past military government in Nigeria against the press in Nigeria gave credence to the stringency of the efforts of the people of the “forth estate of the realm”. Against the laws the Nigerian press still performs their “watch-dog” functions of informing the citizens by feeding them with information scooped out of unwilling duty leaders. Continue reading →

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).

IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness. Continue reading →

IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

It is obvious that the last half of the twenty first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. Nwosu, (2003).

Basically, politics is about power, but the struggle for power results in conflicts and competitions.  Thus, under the girdling political practice is the struggle for power which creates disagreement and conflict.  Nevertheless, the effects of politics which are conflicts and disagreement are never permanent and must be managed for the improvement of the society to be achieved. Continue reading →

PERCEPTION OF READERS ON THE USAGE OF INDIGENOUS LANGUAGE IN PRINT MEDIA IN NIGERIA

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The Longman Dictionary of Contemporary English defines language as “the system of expression by means of words” a particular system of words as used by a people or nation, or “a system of signs, movements and so on used to express meanings or feelings” or “a particular style or manner of expression such as in poetic language”.

Language can also be defined as “a communicative system consisting of formal units that are integrated through processes of combination”. Bonvillain, (2000). On his part, Omojuyigbe (2004) describes language as “a series of sounds strung together in groups to convey meaning to listeners”. From the various definitions of language, one can infer that language is an integral part of human behaviour and it serves as the primary means of interaction between people. Continue reading →

ORIGIN, NATURE, PROBLEMS AND PROSPECTS OF YORUBA AND YORUBA LANGUAGE NEWSPAPERS

INTRODUCTION

Communication is an inevitable phenomenon in any community of living things, be they human or not. Dare (1985) attempts a review of a popular saying credited to Aristotle by saying that: Communication is the fundamental social process and man in society is not basically a political animal as Aristotle held, but a communicating animal; for politics, like every other activity in society, is based on communication. Continue reading →

NIGERIAN NEWSPAPERS AND THE COVERAGE OF HUMAN RIGHT

CHAPTER ONE

1.0    Introduction

1.1    Background to the study

          Philip Klapt (2002). Observes that during the 1990s, human rights issues became more prominent, both in public policy and public opinion. Many governments officially incorporated human rights principles in their policy frameworks, with legal implications. Many international institutions (notably the United Nations agencies) ‘mainstreamed’ human rights.

The media reflected this upsurge of interest in its coverage of human rights stories. Today the mass media make reference to human rights in their coverage more often and more systematically. As in all areas of reporting, influence of this process is disproportionately concentrated in Northern countries, where the most powerful governments and the most influential media organisations tend to be located. Continue reading →

IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA

Introduction

In every human society that is ready for development and change, innovation is usually a lofty goal of inventiveness that has always dazzled the mind. Innovation is the introduction of new ideas, development and approach to ways of doing things. No matter how wonderful and inevitable an innovation may look however, not every individual or group will be ready to accept it with the same level of enthusiasm. There are those who are willingly ready for it, those who are hesitant about it, and of course those who are averse to it. Continue reading →

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