1.1 Background to the Study
The traditional role of the mass media in any society revolves round four basic roles: surveillance, correlation or interpretation, transmission of cultural heritage, and entertainment. Surveillance function of the media refers to news and information gathering and reporting, while interpretation function involves providing information on the ultimate meaning and significance of events that has happened, is happening or is yet to happen.
Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan described as what has changed the world into a global village by compressing the world into a single electronic room where information from nooks and crannies of the world can be exploited and disseminated or exchanged within a twinkle of an eye. Continue reading →
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POSITIVE WORLD is an established multimedia and research organization for academic innovation, research resolution and updated research information and services. We offers you fresh and Updated Project Topics, Project Guide, Project Tips and Complete Project Materials for final year Students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Business Administration, Office Technology and Management, Computer Science, Accounting. Our Project materials covers Chapter One to Five (1-5), including Abstract, Table of Contents, References and Questionnaire/Coding Sheets, Content Categories where appropriate. We also analyse data using Statistical Package for Social Science (SPSS). Continue reading →