THE ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications. Continue reading →

THE ROLE OF PRINT MEDIA IN SPORT DEVELOPMENT

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Continue reading →

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

It is widely accepted that the aim of any business organization is to achieve growth, increase in turn over, assets and profit. But all of this is dependent on the goodwill of the organization’s various publics. Continue reading →

THE ROLE OF PUBLIC RELATIONS IN ERADICATING CULTISM IN TERTIARY INSTITUTIONS

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pirates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day. Continue reading →

THE ROLES OF COMMUNITY NEWSPAPERS IN POLITICAL MOBILIZATION

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          The important role media play in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society the media have a disproportionately visible and influential role. International Foundation for Election Systems, (2011). Continue reading →

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS

Introduction

The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2003). Continue reading →

THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE

Introduction

Media relations is the core activity in many public relations jobs (Wilcox, 2005). One of the participants of this study remarked, “Media relations has over the years become an increasingly significant profile and has added value to the business bottom-line”. To understand this strong link between the media and public relations, the researcher examined Grunig and Hunt (1984) view on how public relations originated. Continue reading →

IMPLICATIONS OF ON-LINE NEWSPAPER READERSHIP ON THE NEWSPAPER INDUSTRY IN NIGERIA

Introduction

In every human society that is ready for development and change, innovation is usually a lofty goal of inventiveness that has always dazzled the mind. Innovation is the introduction of new ideas, development and approach to ways of doing things. No matter how wonderful and inevitable an innovation may look however, not every individual or group will be ready to accept it with the same level of enthusiasm. There are those who are willingly ready for it, those who are hesitant about it, and of course those who are averse to it.  Continue reading →

ASSESSMENT OF PRESS FREEDOM DURING POLITICAL TRANSITION IN NIGERIA

INTRODUCTION

1.0       Background to the Study

It is commonplace for different societies to conceive the notion of press freedom in ways that bodes well with their socio-economic, political and cultural realities. This diversity of perceptions has triggered a multitude of definitions of press freedom; thereby making it difficult and impracticable for a realistic perception of press freedom to be instituted in many countries undergoing political transition. Even in some Western societies, there are disparities in the conceptual approach to press freedom, most commonly on the issue of the role of the government. Continue reading →

THE MANAGEMENT OF INSURANCE COMPANIES TOWARDS THE DEVELOPMENT OF BUSINESS ENTERPRISES

CHAPTER ONE

1.0       INTRODUCTION

Life is full of risk and every human being is confronted with possibility that one day one of these hazards which form part of life may befall them because one financial loss or the other. The purpose of insurance is to indemnify the victims for the financial loss they might have suffered as a result of these risks. Risk is a concept that denotes a potential negative impact to an asset or some characteristic of value that may arise from some present process or future event. Continue reading →

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