IMPACT OF DIGITIZATION OF THE BROADCASTING MEDIA IN NIGERIA

INTRODUCTION

1.1       Background to the Study

Television Broadcasting in Nigeria started with the initiative of the first Western Region premier Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the headquarters of the region. The Western Region went into partnership with the Overseas Rediffusion Limited. The Western Nigerian Radiovision services limited were created with the responsibility of radio and television broadcasting under one management.

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TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

CHAPTER ONE

INTRODUCTION

  1. BACKGROUND OF THE STUDY

Communication is a variety of  behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities. Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills.

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THE ROLE OF MASS MEDIA TOWARDS THE ERADICATION OF CHILD TRAFFICKING IN NIGERIA

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

Child abuse and child labour has represents one of the most dehumanizing forms of human rights abuse in Nigeria. Top on the hat of the slavery-like practices in Nigeria against children is child abuse and trafficking. Combating child abuse has gathered considerable momentum over the years with increased political awareness regarding the phenomenon, as illustrated by the localized adoption and ratification of international standards and important commitments undertaken in international conference by different states. Dyorouhgi, (2014).

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ROLE OF TELEVISION IN THE RESOLUTION OF RELIGIOUS CRISIS IN NIGERIA

CHAPTER ONE

1.0       INTRODUCTION

  1. BACKGROUND TO THE STUDY

Religion fanaticism has been a recurring factor in Nigerian society and one can wonder if there would be a permanent end to it. Towards solving the problems of religious crisis in Nigerian society, television broadcast has been identified as one of the panacea as to cushion it effect.

Ekueme (1981) “A state television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.

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THE INFLUENCE OF E-LIBRARY AS A RESOURCE FOR LEARNING AMONG STUDENTS

CHAPTER ONE

INTRODUCTION

Reading is an essential tool for lifelong learning. It is important for everyone to develop a good reading culture as to perform excellently in academic endeavours. Reading skills for students are critical for academic performance and personal growth. Reading is an important component of student’s ultimate literacy development. Moreover, Ezeji (2012) citing Holte, (1998), agreed that reading adds quality to life and provide access to culture and culture heritage. He pointed out that reading empowers and emancipates citizens, and bring people together. According to Rubin (2002), reading is an integrative process that starts with the reader and includes the affective, perceptual, and cognitive domains.

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INFLUENCE OF SOCIAL MEDIA ON NIGERIA UNDERGRADUATES COMMUNICATION HABITS

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

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ADVERTISING AS AN EFFECTIVE TOOLS FOR SUCCESSFUL MARKETING IN AN ORGANIZATION

CHAPTER ONE1.0      

Introduction1.1      

Background of the Study

Advertising according to Kotler and Armstrong, (2010) is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Therefore, there are various forms of advertising such as informative advertising, persuasive advertising, comparison advertising, and reminder advertising. Informative advertising is used to inform consumers about a new product, service or future or build primary demand. It describes available products and services, corrects false impressions and builds the image of the company, (Kotler, 2010).

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THE ROLE OF THE MEDIA IN PROMOTING DEMOCRATIC GOVERNMENT IN NIGERIA

  1. Introduction 

1.1       Background to the Study

Access to information is essential to the health of democracy for at least two reasons. First, it ensures that citizens make responsible, informed choices rather than acting out of ignorance or misinformation. Second, information serves a “checking function” by ensuring that elected representatives uphold their oaths of office and carry out the wishes of those who elected them.

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UTILIZATION OF PUBLIC RELATIONS FOR REPUTATION BUILDING IN HIGHER INSTITUTIONS

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Public relations unlike advertisement and other Marking Mix, Place all it efforts in building good image, name and public confidence in the mind of various publics dealing with the organization. Public relations did not only see to create good reputation and good image for the products and services of the organization it serve, but also ensure good reputation and image of the workers and management of the organization.

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ROLE OF TELEVISION IN CREATING RELIGIOUS HARMONY IN NIGERIA

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Religion fanaticism has been a recurring issue in Nigerian society and one can wonder if there can be a permanent end to it. Towards solving the problems of religious crisis and creating religion harmony in Nigerian society, television broadcast has been identified as one of the panacea as to curb it effect in the society.

According to Ekueme (2011), television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”. Continue reading →

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