ACCIDENTAL CELEBRITY ENDORSEMENT AND CONSUMER BEHAVIOR

INTRODUCTION

1.1       Background to the Study 

According to (Neha 2013), celebrity endorsement in business organizations has become a multi-million industry especially in advertising. Nowadays, it has become a pervasive element of advertising industry to endorse a celebrity for advertising a product to arrest the attention of the consumers. Marketers use celebrity endorsers to influence the purchase decision of consumers in order to increase their sales and extend their market shares.

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ANALYSIS OF CAUSES AND CONSEQUENCES OF CHILD LABOUR IN NIGERIA

INTRODUCTION

  1. Background to the Study

Child labour is a universal problem. It dates back to the period of industrial revolution (late 1700s to early 1800s). (Lockwood, 2016).  During this period, a lot of families needed as many working hands as they could get, so children were not an exempted. However, Africa happens to have the largest number of child labourers. Meanwhile, in 2001 the Economic Community of West African States (ECOWAS) developed strategies to fight child labour for exploitative labour purposes in West and Central Africa. (Anukan, 2016).

Child labour according to Dyorough, (2014) is the employment of children under the age of 18 in any form of work that interferes with their education and has negative effects on them physically, mentally, socially and morally. In Africa, the first commitment to combat trafficking is exemplified in Africa charter on the right or welfare of the child. In 2002, the African Union (AU) reaffirmed its commitment to combat child abuse. (Dyorouhg, 2014). It identified the elimination of human and child trafficking as an operational priority.

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EFFECT OF TOBACCO ADVERTISEMENT AND ITS USES IN MOVIES ON YOUTH SMOKING HABIT

CHAPTER ONE

1.0       INTRODUCTION

In the United States of America for instance there are standing agreements with the cigarette companies to place their product in movies or television programmes but surprisingly, the amount of smoking in U.S. films has increased significantly since the settlement agreement was signed in 1998.

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THE INFLUENCE OF BANKS CAMPUS STORM MARKETING ACTIVATION ON THE SAVING HABIT OF STUDENTS

INTRODUCTION

Today, the spending power of the youth has grown exponentially while their understanding of financial matters is abysmally low. Credit cards have become all too common among the youth and at the end of the month when they have to pay their bills, they are very confident about the fact that they can rely on their parents’ financially any time. Saving is ‘the excess of income over all expenditure’ where the expenditures are also mentioned as consumption, which is life contributions and insurance (if any), and the saving behavior is the money keeping activity after they use it for their own wealth (Denton, Fretz, & Spencer, 2011).

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IMPACT OF DIGITIZATION OF THE BROADCASTING MEDIA IN NIGERIA

INTRODUCTION

1.1       Background to the Study

Television Broadcasting in Nigeria started with the initiative of the first Western Region premier Chief Obafemi Awolowo who on October 31, 1959 launched television broadcasting at Ibadan the headquarters of the region. The Western Region went into partnership with the Overseas Rediffusion Limited. The Western Nigerian Radiovision services limited were created with the responsibility of radio and television broadcasting under one management.

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TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

INTRODUCTION

  1. BACKGROUND OF THE STUDY

Communication is a variety of  behaviours, processes and Technologies by which meaning is transmitted or derived from information. The team is used to describe diverse activities. Communication is at the core of our humanness.  How we communicate with each other shapes our lives and our world. Human beings rely on their communicative skills as they confront events that challenge their flexibility, integrity, expressiveness, and critical thinking skills.

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THE ROLE OF MASS MEDIA TOWARDS THE ERADICATION OF CHILD TRAFFICKING IN NIGERIA

INTRODUCTION

1.1       Background of the Study

Child abuse and child labour has represents one of the most dehumanizing forms of human rights abuse in Nigeria. Top on the hat of the slavery-like practices in Nigeria against children is child abuse and trafficking. Combating child abuse has gathered considerable momentum over the years with increased political awareness regarding the phenomenon, as illustrated by the localized adoption and ratification of international standards and important commitments undertaken in international conference by different states. Dyorouhgi, (2014).

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ROLE OF TELEVISION IN THE RESOLUTION OF RELIGIOUS CRISIS IN NIGERIA

1.0       INTRODUCTION

  1. BACKGROUND TO THE STUDY

Religion fanaticism has been a recurring factor in Nigerian society and one can wonder if there would be a permanent end to it. Towards solving the problems of religious crisis in Nigerian society, television broadcast has been identified as one of the panacea as to cushion it effect.

Ekueme (2018) states that a state television has the responsibility to inform the people of the state about the daily event which can affect their lives. It also has the responsibility to educate and entertain, project local cultures and some as a unifying factor through programmes relevant to the needs for its audience”.

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THE INFLUENCE OF E-LIBRARY AS A RESOURCE FOR LEARNING AMONG STUDENTS

INTRODUCTION

Reading is an essential tool for lifelong learning. It is important for everyone to develop a good reading culture as to perform excellently in academic endeavours. Reading skills for students are critical for academic performance and personal growth. Reading is an important component of student’s ultimate literacy development. Moreover, Ezeji (2012) citing Holte, (1998), agreed that reading adds quality to life and provide access to culture and culture heritage. He pointed out that reading empowers and emancipates citizens, and bring people together. According to Rubin (2002), reading is an integrative process that starts with the reader and includes the affective, perceptual, and cognitive domains.

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INFLUENCE OF SOCIAL MEDIA ON NIGERIA UNDERGRADUATES COMMUNICATION HABITS

INTRODUCTION

1.1       Background to the Study

Advancement in technology in this era has improved and enhanced the way people make effective communication in the society today especially among youths. The unprepared emergence of social media technology in the face of developing societies has change of status quo within the socio, political, economic and ecological setting of any society. The advent of social media is a cyber-revolution that changed the course of communication and interaction.

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